The topic of web design tips is very important if you want to be successful with your own homepage in the internet jungle. Many companies spend a lot of time with CI and web design issues at the beginning of their web presence. They also discuss sophisticated business cards and letterheads, doorplates and more.
No question: A well thought-out corporate CI and an appealing web design are important and should of course carry the essential advertising messages to the outside.
But: Many websites have been elaborately and expensively provided with design elements, but win no potential customers! The option for the Affordable Web Design is also there.
We advise our corporate clients together with web programmers on the design and construction of promotional websites with numerous web design tips: with a simple but attractive design and the right sales structure!!!
Why are some seemingly “ugly” or unobtrusive sites so successful?
There are numerous websites on the World Wide Web that are very successful, can be found great on Google and attract prospects and thus leads and potential customers. And at the same time: their appearance is completely simple, with little design elements and rather minimalist.
What distinguishes these pages, what makes them so successful? The short conclusion from our web design tips: In terms of content, they are always kept up to date, so they are maintained regularly , are clearly structured , easy to read and carefully crafted .
Web design is important, functionality is even more important
There are studies that are dedicated to the success of websites and look closely at how much the design plays a role here. These studies show that good design is important for the success of a website! But optics is not the main aspect of success.
At least as important, if not more important, on your site is compliance with the following basic web design tips:
- The substantive care and completeness of your presented subject
- Structure and clarity
- Simple, quick and easy to readand a good search function.
The role of psychology and unbelievability in web design
Of course, the web design is also based on psychological apskets. It is dedicated to color psychology and other aspects.
ButA completely different psychological aspect on your website plays a crucial role here:
The better your web design, the stronger the visual make-up of your website, the more it will remind your visitors about ads and professional marketing. The conclusion: for visitors, your site is paradoxically! Rather unreliable.And so, by design, rather minimalistically designed pages are perceived as credible and honest. Visitors appreciate that the information they are looking for and the information they want is presented without distraction and can be found quickly.